September, 2022

(2021 - 2024)

February 12, 2022

FlowOS: AI-Powered Content Creation for LinkedIn

FlowOS: AI-Powered Content Creation for LinkedIn

FlowOS: AI-Powered Content Creation for LinkedIn

FlowOS is a platform designed for busy professionals who struggle to maintain consistency on LinkedIn. By combining AI with a streamlined 4-step workflow, from gathering sources to publishing posts, FlowOS transforms scattered inputs into high-quality, brand-aligned content. Built with a scalable design system and structured around the PASTOR framework, the product helps users save time, reduce effort, and grow their authority online through consistent, impactful posting.

FlowOS is a platform designed for busy professionals who struggle to maintain consistency on LinkedIn. By combining AI with a streamlined 4-step workflow, from gathering sources to publishing posts, FlowOS transforms scattered inputs into high-quality, brand-aligned content. Built with a scalable design system and structured around the PASTOR framework, the product helps users save time, reduce effort, and grow their authority online through consistent, impactful posting.

FlowOS is a platform designed for busy professionals who struggle to maintain consistency on LinkedIn. By combining AI with a streamlined 4-step workflow, from gathering sources to publishing posts, FlowOS transforms scattered inputs into high-quality, brand-aligned content. Built with a scalable design system and structured around the PASTOR framework, the product helps users save time, reduce effort, and grow their authority online through consistent, impactful posting.

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Year

2025

Company

FlowOS

Project Type

Desktop & Mobile Application

Role

End-to-end Product Design

Platform

WEB Aplication

Tools

Figma, Figjam, Notion and AI Tools
Figma, Figjam, Notion and AI Tools

Category

SaaS – AI-Powered Productivity & Content Creation
SaaS – AI-Powered Productivity & Content Creation

Product Duration

6 months
My Contribution

As Product Designer, I led the UX/UI design and positioning for FlowOS, ensuring the product addressed real user pains while staying lightweight and scalable.

As Product Designer, I led the UX/UI design and positioning for FlowOS, ensuring the product addressed real user pains while staying lightweight and scalable.

My key contributions included
My key contributions included

  • Designing and mapping the end-to-end content creation flow

  • Building a scalable design system in Figma

  • Shaping product positioning with the PASTOR framework

  • Aligning UX decisions and business goals with C-level people

  • Delivering design specs and interaction details for development

  • Designing and mapping the end-to-end content creation flow

  • Building a scalable design system in Figma

  • Shaping product positioning with the PASTOR framework

  • Aligning UX decisions and business goals with C-level people

  • Delivering design specs and interaction details for development

Objectives and Strategic Goals

  • Build a platform for busy professionals who struggle with posting consistently on LinkedIn

  • Use AI to streamline the end-to-end process: from gathering content sources to publishing posts

  • Deliver a clean, simple UI that lowers the barrier for professionals to share insights, grow authority, and maintain visibility without the overhead of manual planning

  • Structure positioning and GTM strategy around the PASTOR framework, highlighting pain points and tangible outcomes

Identified Pain Points

  • Professionals know they need to post but lack time to ideate and write.

  • Inconsistent posting undermines credibility and visibility.

  • Existing tools are fragmented (separate for ideation, scheduling, publishing).

  • Difficulty in aligning content with personal brand voice.

Proposed Solutions
Dashboard workflow (4 main steps)
Dashboard workflow (4 main steps)

  1. Sources: Upload links, PDFs, media, or text → auto-extract insights → generate 5 post ideas.

  2. Notes: Select idea → expand with AI tools (Brainstorm, Ask Me, Mic) → prepare draft.

  3. Create Post: Define goals (Inspire, Educate, Build Authority, Promote) + format + tone → AI generates full post.

  4. Post: Preview LinkedIn-style post → regenerate hook or body → schedule, queue, or publish.

  1. Sources: Upload links, PDFs, media, or text → auto-extract insights → generate 5 post ideas.

  2. Notes: Select idea → expand with AI tools (Brainstorm, Ask Me, Mic) → prepare draft.

  3. Create Post: Define goals (Inspire, Educate, Build Authority, Promote) + format + tone → AI generates full post.

  4. Post: Preview LinkedIn-style post → regenerate hook or body → schedule, queue, or publish.

  • Queue System: Configure recurring slots or let AI choose best timing.

  • Design System: Color scale 50–900 for consistency, scalable for brand growth.

  • Positioning: Focused on being the “operating system for thought leadership on LinkedIn.”

Impacts and Expected Results

  • Reduced time-to-publish from hours to minutes.

  • Professionals gain consistent posting habits → stronger personal brand and authority.

  • AI ensures content stays aligned with audience goals (educate, promote, inspire).

  • Clear UX flow lowers friction, making adoption easier for non-technical users.

  • Reduced time-to-publish from hours to minutes.

  • Professionals gain consistent posting habits → stronger personal brand and authority.

  • AI ensures content stays aligned with audience goals (educate, promote, inspire).

  • Clear UX flow lowers friction, making adoption easier for non-technical users.

Conclusion

FlowOS simplifies the hardest part of thought leadership: showing up consistently. By blending AI with a frictionless design, it empowers busy professionals to post smarter, faster, and with more impact.

FlowOS simplifies the hardest part of thought leadership: showing up consistently. By blending AI with a frictionless design, it empowers busy professionals to post smarter, faster, and with more impact.

Got something cool in mind?

I’m around. Let’s make it happen!

Get in Touch

Drop me an Email hi@ottomiranda.design

Text me anytime +351 967 596 244

Find me where ideas keep flowing — and follow along for thoughts on design, AI, and life.

LinkedIn
Twitter

Got something cool in mind?

I’m around. Let’s make it happen!

Get in Touch

Drop me an Email hi@ottomiranda.design

Text me anytime +351 967 596 244

Find me where ideas keep flowing — and follow along for thoughts on design, AI, and life.
LinkedIn
Twitter

Got something cool in mind?

I’m around. Let’s make it happen!

Get in Touch

Drop me an Email hi@ottomiranda.design

Text me anytime +351 967 596 244

Find me where ideas keep flowing — and follow along for thoughts on design, AI, and life.

LinkedIn
Twitter

Got something cool in mind?

I’m around. Let’s make it happen!

Get in Touch
Find me where ideas keep flowing — and follow along for thoughts on design, AI, and life.
LinkedIn
Twitter